About Us

At Hoops & Threads, LLC, embroidery is more than just our business—it's our passion. Located right here in Belton, Texas, we're a proud family-owned company dedicated to crafting personalized embroidered pieces that celebrate life's milestones, big and small. Our journey began from a simple love of creating meaningful, handmade items for family and friends, and quickly blossomed into a business focused on bringing joy to our community.

We specialize in custom embroidery on apparel, hats, towels, and gifts—transforming everyday items into lasting keepsakes with exquisite craftsmanship. Whether it's a personalized cap for your team's big game, luxurious towels for a housewarming gift, or a beautifully packaged gift box announcing a new baby, birthday, or holiday, Hoops & Threads is committed to capturing your vision with care and precision.

What sets us apart? It's our dedication to personalized service and attention to detail. Every piece we create is thoughtfully designed, carefully stitched, and delivered with pride. We love collaborating with our customers, turning your unique ideas into beautiful embroidered creations. From our family to yours, thank you for supporting Hoops & Threads. We can't wait to create something special just for you!

meet the owner

Hi! I'm MaryEllen


Hi there! I'm MaryEllen, the heart and hands behind Hoops & Threads, LLC. I'm a proud nana, a passionate crafter, and a Belton local who truly believes that life's sweetest moments deserve to be celebrated beautifully. Sewing, quilting, embroidery, and watercolor painting are all ways I express creativity and bring joy to others—and that's exactly how Hoops & Threads began. With each custom piece I embroider, my goal is simple: to create lasting impressions filled with warmth, care, and personality. When I'm not stitching personalized treasures, you'll find me spending time with family, sharing laughs with friends, or enjoying life with my beloved pets. I'm excited to meet you and can't wait to create something wonderful together!